Seher Tareen Neo Nouveau Collection at Fashion Parade 2014

Fashion Parade 2014 has held in Kensington Palace London showcasing some of the renowend Pakistani fashion designers, retail labels and international brands. This platform is set out to present Pakistan’s talented designers at an international forum. The luxury prêt collection 2014 by Studio S is titled Neo Nouveau. It finds inspiration in the Art Nouveau Movement of the early 21st century and specifically in the select work of Austrian artist Gustav Klimt. Klimt was a prominent Art Nouveau painter with an artistic style based on curved lines and natural forms, with a focus on the female body. Klimt’s iconic painting ‘The Kiss’ and ‘Lady with a Fan’ are both featured in the collection in the form of figures that have been hand embroidered on statement pieces such as jackets and dresses. The Neo Nouveau is a ready to wear prét line and has an entirely unique interpretation of art. The aim of the collection is to bring these elements together in a up to date and edgy way thereby merging high art with ready to wear fashion. Fabrics used mostly consist of canary yellow raw silk which is combined with black and pewter leather to make for a striking collection. The designer incorporated an ethnic Central Asian weaves and vintage Russian Chintz informed design in her prints with luxurious fabric of silk. Fresh spring colours are used truly inspired by nature.

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